Bcg on Hul Essay Example for Free

Bcg on Hul Essay Once you know which businesses stand where in your business portfolio, you also come to know which businesses need investments, which needs harvesting (making money), which needs divesting (reducing investment) and which needs to be completely taken out of the business portfolio. For a major organization like HUL, ITC etc which have multiple categories and within the categories, they have multiple lines of products; the BCG analysis becomes very important. At a holistic level, they get to make a decision on which product to continue and which product to be divested. Which product can give new returns with good investment, and which products are reaching the apex of market share. BCG Growth Share Matrix –  The BCG growth share matrix was developed by Henderson of the BCG group in 1970? s. The matrix classifies businesses / SBU’s by 1) Relative Market Share –  The market share of the business / SBU / Product in the market as compared to its competitors and overall product / category. 2) Market growth rate –  The growth rate of the industry as a whole is taken into consideration from which the growth rate of the product is extrapolated. This growth rate is then pitched on the graph. Thus by having 2 basic but at the same time very important factors on X axis and Y axis, the BCG matrix makes sure that the classifications are concrete. Calculating the Market growth rate comprises of both industry growth and product growth rate thereby giving a fair knowledge of where the product / SBU stands in comparison to the Industry. The market share on the other hand comprises of the competition and the product potential in the market. Thus when we consider growth rate and market share together, it automatically gives us an overview of the competition and the industry standards as well as an idea of what the future might bring for the product. Once the businesses have been classified, they are placed into four different quadrants of the matrix. The quadrants of the matrix are divided into 1) Cash Cows –  High market share but low growth rate (most profitable). 2) Stars –  High market share and High growth rate (high competition) 3) Question marks –  Low market share and high growth rate (uncertainty) ) Dogs –  Low market share and low growth rate (less profitable or may even be negative profitability) On the basis of this classification, strategies are decided for each SBU / Product. Let’s discuss the characteristics and strategies of each quadrant in detail. Explanation: 1) Cash Cows –  The cornerstone of any multi product business, cash cows are products which a re having a high market share in  a low growing market. As the market is not growing, that cash cow gains the maximum advantage by generating maximum revenue due to its high market share. Thus for any company, the cash cows are the ones which require least investment but at the same time give higher returns. These higher returns enhance the overall profitability of the firm because this excess revenue can be used in other businesses which are Stars, Dogs or Question marks. In the case of HUL following are the Cash cows like Mass Soaps, Beverages, Oral care and Laundry which are running very well in the market today, Oral and Mass soap today is doing very good hence it is the cash cows for HUL today. Strategies for cash cow –  The cash cows are the most stable for any business and hence the strategy generally includes retention of the market share. As the market is not growing, acquisition is less and retention is high. Thus customer satisfaction programs, loyalty programs and other such promotional methods form the core of the marketing plan for a cash cow product / SBU. 2) Stars –  The best product which comes in mind when thinking of Stars is the telecom products. If you look at any top 5 telecom company, the market share is good but the growth rate too is good. Thus because these two factors are high, the telecom companies are always in competitive mode and they have to juggle between investment and harvesting vis investing money and taking out money time to time. Unlike cash cows, Stars cannot be complacent when they are top on because they can immediately be overtaken by another company which capitalizes on the market growth rate. However, if the strategies are successful, a Star can become a cash cow in the long run. Just like the products from HUL like Hair Care products, Skin Care products, Premium Soaps Laundry products, Deodorants and it’s lately release brand Water (PureIt) Strategies for Stars –  All types of marketing, sales promotion and advertising strategies are used for Stars. This is because in cash cow, already these strategies have been used and they have resulted in the formation of a cash cow. Similarly in Stars, because of the high competition and rising market share, the concentration and investment needs to be high in marketing  activities so as to increase and retain market share. ) Question Marks –  Several times, a company might come up with an innovative product which immediately gains good growth rate. However the market share of such a product is unknown. The product might lose customer interest and might not be bought anymore in which case it will not gain market share, the growth rate will go down and it will ultimately become a Dog. On the o ther hand, the product might increase customer interest and more and more people might buy the product thus making the product a high market share product. From here the product can move on to be a Cash Cow as it has lower competition and high market share. Thus Question marks are products which may give high returns but at the same time may also flop and may have to be taken out of the market. This uncertainty gives the quadrant the name â€Å"Question Mark†. The major problem associated with having Question marks is the amount of investment which it might need and whether the investment will give returns in the end or whether it will be completely wasted. Processed foods and Color Cosmetics are few of the Question Marks for HUL since it is very rare found in the market due to the reason that it is not giving results as much expected in the consumer market today. Strategies for Question marks –  As they are new entry products with high growth rate, the growth rate needs to be capitalized in such a manner that question marks turn into high market share products. New Customer acquisition strategies are the best strategies for converting Question marks to Stars or Cash cows. Furthermore, time to time market research also helps in determining consumer psychology for the product as well as the possible future of the product and a hard decision might have to be taken if the product goes into negative profitability. ) Dogs –  Products are classified as dogs when they have low market share and low growth rate. Thus these products neither generate high amount of cash nor require higher investments. However, they are considered as negative profitability products mainly because the money already invested in the product can be used somewhere else. Thus over here businesses have to take a decision whether they should divest these product s or they can revamp them and thereby make them saleable again which will subsequently increase the market share of the product. Dogs for HUL are its Sea Products which is definitely and alarm for HUL to kill it. Strategies for Dogs –  Depending on the amount of cash which is already invested in this quadrant, the company can either divest the product altogether or it can revamp the product through rebranding / innovation / adding features etc. However, moving a dog towards a star or a cash cow is very difficult. It can be moved only to the question mark region where again the future of the product is unknown. Thus in cases of Dog products, divestment strategy are used. Sequences in BCG Matrix [pic] Success Sequence in BCG Matrix – The Success sequence of BCG matrix happens when a question mark becomes a Star and finally it becomes a cash cow. This is the best sequence which really gives a boost to the company’s profits and growth. The success sequence unlike the disaster sequence is entirely dependent on the right decision making. Disaster sequence in BCG Matrix – Disaster sequence of BCG matrix happens when a product which is a cash cow, due to competitive pressure might be moved to a  star. It fails out from the competition and it is moved to a question mark and finally it may have to be divested because of its low market share and low growth rate. Thus the disaster sequence might happen because of wrong decision making. This sequence affects the company as a lot of investments are lost to the divested product. Along with this the money coming in from the cash cow which is used for other products too is lost. Results on the strategies for HUL based on the BCG Matrix. There are four strategies possible for any product / SBU and these are the strategies which are used after the BCG analysis. These strategies are 1) Build –  By increasing investment, the product is given an impetus such that the product increases its market share. Example  Ã¢â‚¬â€œÃ‚  Pushing a Question mark into a Star and finally a cash cow (Success sequence) ) Hold –  The company cannot invest or it has other investment commitments due to which it holds the product in the same quadrant. Example –  Holding a star there itself as higher investment to move a star into cash cow is currently not possible. 3) Harvest –  Best observed in the Cash cow scenario, wherein the company reduces the amount of i nvestment and tries to take out maximum cash flow from the said product which increases the overall profitability. 4) Divest –  Best observed in case of Dog quadrant products which are generally divested to release the amount of money already stuck in the business.

Cloned Zoos Essay -- Research Paper Animals Cloning Papers

Cloned Zoos Imagine an earth where every animal lives within an enclosed area where all humankind can see them. Yet, within these enclosures are the only places humans can see these animals alive. Why? It is because the animals' habitats have been damaged and completely destroyed for the needs and usage of human kind. These enclosed areas are called Cloned Zoos: The Final Stronghold of the World's Biodiversity. These cloned zoos are full of cloned animals that have been brought back from the dead or from the edge of extinction. Humankind has come to a point where all life on earth is controlled by human hands and where without the help of humans no animals will survive. Can you imagine a world where this instance has become reality? Could humankind allow this atrocity to happen? Will they allow this atrocity to happen? Well, some scientists are trying to avert this tragedy from occurring by using cloning to preserve those animals that are endangered or rapidly approaching the brink of extinction. The technology for cloning is improving and some scientists are turning to this technology as a way to preserve the genes of species faced with extinction due to weak reproductive abilities or a population, which is split and unable to reach another population. A member of an endangered species can be cloned and reintroduced into the original or a distant and unreachable population. Another option is the member being cloned can be brought back to life after it has died in order that its genes are still part of the gene pool. An estimated one hundred species go extinct each and every day, which means that approximately 36,500 species would go extinct every year (British Broadcasting Corporation, 2003). This extinction trend coul... .... (October 2, 2003). http://www.noonanrusso.com/imedia/ikit/act2/html/faqs.html Tobin, Kate. CNN.com-Nature: First cloned endangered species dies 2 days after birth. January 12, 2001. 18 September 2003 http://www.cnn.com/2001/NATURE/01/12/cloned.gaur/ Weise, Elizabeth. USA Today: The crËme of the clone crop. September 28, 2003. 18 September 2003 http://www.usatoday.com/news/health/2003-09-29-clone-table.htm Westphal, Sylvia Pagan. "So simple, almost anyone can do it." New Scientist. 17 August 2002: 16-17. Wright, Richard T. Biology: Through the Eyes of Faith. San Francisco: Harper & Row, Publishers, 1989. [1] The zona pellucida is "the extracellular matrix of the egg," (Campbell, Reece, Mitchell, 1999, p. 940), a protective layer of the egg. [2] "Fitness is a measure of potential success," (English 107), for a species within a given environment. Cloned Zoos Essay -- Research Paper Animals Cloning Papers Cloned Zoos Imagine an earth where every animal lives within an enclosed area where all humankind can see them. Yet, within these enclosures are the only places humans can see these animals alive. Why? It is because the animals' habitats have been damaged and completely destroyed for the needs and usage of human kind. These enclosed areas are called Cloned Zoos: The Final Stronghold of the World's Biodiversity. These cloned zoos are full of cloned animals that have been brought back from the dead or from the edge of extinction. Humankind has come to a point where all life on earth is controlled by human hands and where without the help of humans no animals will survive. Can you imagine a world where this instance has become reality? Could humankind allow this atrocity to happen? Will they allow this atrocity to happen? Well, some scientists are trying to avert this tragedy from occurring by using cloning to preserve those animals that are endangered or rapidly approaching the brink of extinction. The technology for cloning is improving and some scientists are turning to this technology as a way to preserve the genes of species faced with extinction due to weak reproductive abilities or a population, which is split and unable to reach another population. A member of an endangered species can be cloned and reintroduced into the original or a distant and unreachable population. Another option is the member being cloned can be brought back to life after it has died in order that its genes are still part of the gene pool. An estimated one hundred species go extinct each and every day, which means that approximately 36,500 species would go extinct every year (British Broadcasting Corporation, 2003). This extinction trend coul... .... (October 2, 2003). http://www.noonanrusso.com/imedia/ikit/act2/html/faqs.html Tobin, Kate. CNN.com-Nature: First cloned endangered species dies 2 days after birth. January 12, 2001. 18 September 2003 http://www.cnn.com/2001/NATURE/01/12/cloned.gaur/ Weise, Elizabeth. USA Today: The crËme of the clone crop. September 28, 2003. 18 September 2003 http://www.usatoday.com/news/health/2003-09-29-clone-table.htm Westphal, Sylvia Pagan. "So simple, almost anyone can do it." New Scientist. 17 August 2002: 16-17. Wright, Richard T. Biology: Through the Eyes of Faith. San Francisco: Harper & Row, Publishers, 1989. [1] The zona pellucida is "the extracellular matrix of the egg," (Campbell, Reece, Mitchell, 1999, p. 940), a protective layer of the egg. [2] "Fitness is a measure of potential success," (English 107), for a species within a given environment.

Martin Luther King, Jr. and Aung San Suu Kyi Essay

Both Martin Luther King, Jr. and Aung San Suu Kyi were peacefully resistant social activists who used their views and outlooks on how life should be to change the world around them. While Aung San Suu Kyi lived in Burma and fought for a democracy in her country, Martin Luther King, Jr. fought for equal rights in America. During the movements they were leading and participating in, both Suu Kyi and King wrote exceptionally touching writings that are still seen as huge pieces of history today. Their writings touched people by showing them how extremely flawed their societies really were. During Martin Luther King, Jr.’s time in jail, he wrote a letter that is titled, â€Å"The Letter from Birmingham City Jail,† which explained that he was in Birmingham Jail because injustice was there, and he tells about how there should not be segregation. By contrast, in Aung San Suu Kyi’s writing, â€Å"In Quest of Democracy,† she wrote about her views on democracy and he r efforts to create one. They both wanted equality and more rights through non-violent means, and the way they wrote about those desires for justice was stirring to their people because each told familiar stories that related to personal experiences that their people had. Throughout all of King’s anti-segregation efforts, he was the head of many movements that impacted thousands. For instance, King was involved in the Montgomery Bus Boycott, Albany Movement, Birmingham Campaign, March on Washington, the Chicago Housing Movement, and a few others. While King was in jail, he wrote a letter addressing the wrong things that were done to him and how he thought it was unjust. In his letter he wrote, â€Å"Injustice anywhere is a threat to justice everywhere† (204). By saying this, he showed that the reason he was in Birmingham fighting for civil rights was because equal rights has to start somewhere, and once it starts, it will spread. Martin Luther King, Jr. shows how the States are hypocritical bec ause they claim, â€Å"The goal of America is freedom,† but yet they are being governed by Jim Crow Laws (215). King used the power of words and non-violent resistance to start a movement that changed the world. Aung San Suu Kyi was a woman that lived in Burma,  and after she studied abroad for a while, she returned to see how isolated her country was. She then made efforts to speak out against her dictator, U Ne Win, and start a movement toward a democracy and human rights. When Suu Kyi’s efforts started reaching other people and a movement was started, she was put under house arrest and all ties to the outside world were cut off. Aung San Suu Kyi wrote the piece, â€Å"In Quest of Democracy† to try to spread her efforts to make Burma a democracy. Suu Kyi explains how the government is at fault for a country’s despairs by saying, â€Å"The root of a nation’s misfortunes has to be sought in the moral failings of the government† (221). Suu Kyi also used her religion to help spread her movement of a democracy. For example, she use non-violence, which is the eighth of The Ten Duties of Kings. Finally, since Aung San Suu Kyi was put under house arrest, her movement ended with her isolation. Next, Aung San Suu Kyi and Martin Luther King Jr. were able to express their beliefs non-violently in their countries. Throughout both of their lives they followed Gandhi’s non-violence movement. While King stated, â€Å"Nonviolent campaigns aimed at ending racial segregation across the South† (202), Suu Kyi also â€Å"peacefully used democracy to reverse the process of decline† (222). While Christian was the main religion in America, Buddhism was the main religion in Burma. King and Suu Kyi used allusions to the scriptures of their religions to touch their people. Both King and Suu Kyi were extremely passionate about their movements and were determined to do anything they had to in order to reach their goals. Suu Kyi explains how, â€Å"In Burma, distanced by several decades of isolationism from political and intellectual developments in the outside world†. (220) Finally, they both had similar morals in the fact that they wanted equal rights for all humanity even though Suu Kyi was on house arrest and King was suppressed from being a different ethnicity. All in all, Martin Luther King, Jr. and Aung San Suu Kyi were social activists who created movements from their own views that changed many peoples’ lives. Both supported and acted in a non-violent way. Therefore, Aung San Suu Kyi fought against the dictator of her country in order to form a democracy, and Martin Luther King, Jr. fought for anti-segregation, so that all Americans, no matter what ethnicity, would be treated equally. Each of them showed the people of their country how flawed their nation was by  writing pieces while imprisoned for committing no crime. For instance, in Amnesty International, it stated â€Å"She had committed no crime† (Amnesty International) describing how Suu Kyi was imprisoned for doing nothing wrong. Finally, both Aung San Suu Kyi and Martin Luther King, Jr. were persistent activists who aspired and conquered their goals and ambitions to the best of their ability. Works Cited Austin, Michael, and Karen Austin. Reading the World: Ideas That Matter. New York: W.W. Norton, 2007. Print.

Standard Principles And Techniques For International Air...

ICAO English Language Proficiency Since the birth of the International Civil Aviation Organization (ICAO) in 1947, this U.N. funded specialized agency has been a substantial catalyst for the development of standard principles and techniques for international air navigation. In addition, they continue to facilitate the promotion of safety and overall development in the continuum of flight. Between the advances in regulations, aircraft operation, aeronautical charts, air traffic services, aircraft accident investigations and much more, this powerful agency has contributed to the vast majority of aspects that compose aviation. Out of these numerous contributions, one of the many significant roles the ICAO has played since their upbringing†¦show more content†¦Undeniably, there is an absolute necessity of mutual understanding between all pilots and controllers. Perhaps the International Civil Aviation Organization’s standardization of the English language in aviation in 1 951 was one of the most vital advances for flight safety. This official language of aviation, for the most part, kept the skies relatively safe. It would not be until the 70’s come around, when tragedy would hit and the ICAO would have to reevaluate their intervention with communication within aviation. Although English may have been the standard language permeating throughout the skies, the flaws of air traffic communication would soon come into light. Basic misunderstandings turned into colossal circumstances. According to a journal analysis: â€Å"On March 27th, 1977, after a tiring shift, the Dutch pilot of a Boeing 747 misunderstood a â€Å"clearance, after take off† for a â€Å"take off clearance† and began rolling down a fog-covered runway. He announced to the tower that he was â€Å"at takeoff†. The non-native English speaking air traffic controller took the â€Å"at† to literally mean â€Å"at the take off position†. However, through fatigue or frustration, the Dutch pilot had performed an error, that only bilingual speakers can call, â€Å"code switching†. It is when one uses two languages concurrently. In this case the Dutch infinitive â€Å"ing†, (as in taking off), but replaced with the English word â€Å"at†Ã¢â‚¬ ¦Ã¢â‚¬ Show MoreRelatedStandard Principles And Techniques For International Air Navigation1594 Words   |  7 PagesLanguage Proficiency Since the birth of the International Civil Aviation Organization (ICAO) in 1947, this U.N. funded specialized agency has been a substantial catalyst for the development of standard principles and techniques for international air navigation. In addition, they continue to facilitate the promotion of safety and overall development in the continuum of flight. 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